Brand Identity
Brand Identity
Mark, colour, type, and voice as one small system — on the site, in a proposal, and as a social avatar.
Start an identity inquiryBrand Identity
Need a mark?Start here.
Moodboards without decisions. Marks that fall apart small. Colour and type that drift the moment web and social are separate conversations.
Brand Identity
What kind ofidentity?
Choose the closest fit. We’ll refine scope on the call — not every brand needs a full rebrand.
Offer
Logo design
A mark that holds at sixteen pixels — and on a chalk ground.
Exploration with a clear winner. Tested small, on light and dark, and against the grounds you actually publish on. Not a moodboard that never ships.
- Primary mark and wordmark options
- Light and dark lockups
- Favicon and avatar crops
Offer
Visual system
Colour, type, and simple rules so every surface stays consistent.
When the mark exists but everything else drifts, we set the system: palette, type, spacing habits, and thin usage notes your team will actually open.
- Colour and type decisions
- Practical usage rules
- Voice notes that match how you speak
Offer
Rebrand
A coherent new system when the old one no longer fits.
For brands that have outgrown the mark or the story. We set direction, then the mark and system — with a handoff your team can apply without starting over every quarter.
- Direction and constraints workshop
- New mark and lockups
- System: colour, type, voice
Not sure
Something else
Not sure which fits — tell us in the inquiry.
Describe the brand in a few lines. We’ll say which offer fits and what to design first.
- Clear next step
- Timeline range
- Honest scope
Why us for identity
Benefits that hold the brand
Audience and tone first, then a mark and system that work on the site, in a proposal, and as a social avatar.
Clarity before the mark
Who you speak to and in what tone is settled before colour and type get locked — so the identity has a job.
Focused turnaround
Clear rounds and a calendar you can trust. Exploration with a winner — not endless moodboards.
Holds at sixteen pixels
Tested as favicon, avatar, and dark grounds — not only on a presentation slide.
One system across surfaces
Web, proposals, and social feel like the same company — not three separate brands.
Rules thin enough to use
Colour, type, and usage notes short enough that people open them weekly — not a thick book nobody reads.
Assets ready to ship
Files for web, print, and social so your team isn’t hunting for the right PNG.
How we work
DirectionMarkSystemHandoff.
Direction
Audience, tone, and constraints that matter in the real world.
Mark
Exploration with a clear winner — tested small and on chalk/ink.
System
Colour, type, and voice tied to how the brand shows up.
Handoff
Files and rules your team can apply without a designer on every ask.
Identity inquiry
Tell us what you need
A few details are enough. We’ll come back with a timeline range and what we’d design first.
FAQ
Straight answers
Next
Tell us about the mark
No long proposal theatre. Tell us the focus and we’ll reply.
Go to the inquiry form